"Harlequin Enterprises is planning to add novels with storylines plucked from the NASCAR stock car racing circuit. 'The novels, by some of Harlequin's bestselling authors, will have plotlines centering on NASCAR and will bear the NASCAR brand on their covers,' the companies said in a joint statement. The first title in the NASCAR series, IN THE GROOVE by Pamela Britton, will be published in late January to coincide with February's Daytona 500 race in Florida - one of the biggest on the NASCAR circuit." (Via cbc.ca, November 2, 2005)
Okay, so Harlequin and NASCAR are doing deals? What next? Can I get a deal with Starbucks if I mention them in all my books?
Does anyone find this as frightening as I do?
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